What Data Do We Collect?
NovaFly Travels may collect the following personal data when you voluntarily provide it to us or when it is necessary to arrange or manage your travel:
- Personal identification information, such as your name, email address and telephone number.
- Date of birth, passport information, visa information and gender, where required to arrange or manage your travel.
- Membership or loyalty card details relating to third-party travel suppliers, such as airlines and hotels.
- Information you provide when making a travel-related enquiry or requesting our services.
- Information contained in communications between you and NovaFly Travels, including feedback and enquiries.
Our website is primarily provided for visitors to view travel information and fares. You do not need to create an account or log in simply to browse our website.
Where you choose to submit your information through a booking, enquiry or contact form, we collect the information you provide so that we can respond to your enquiry or provide the requested service.
How Do We Collect Your Data?
You directly provide NovaFly Travels with most of the information we collect. We may collect information when you:
- Submit a booking, enquiry or contact form through our website.
- Make a travel-related enquiry by telephone or online.
- Request information about our products or services.
- Voluntarily provide feedback or complete a customer survey.
- Communicate with us by email, telephone or other available communication channels.
- Use or view our website through your browser, including through cookies and similar technologies.
We may also receive information indirectly from other sources where necessary to provide or manage your travel arrangements, including:
- Third-party travel suppliers.
- Airlines, hotels and other travel service providers.
- Third-party software or databases used in connection with our services.
How Will We Use Your Data?
NovaFly Travels collects and uses your personal data for purposes including:
- Responding to your enquiries and requests.
- Processing and managing bookings or travel arrangements that you request.
- Providing the travel products and services you have requested.
- Communicating with you about your enquiry, booking or travel arrangements.
- Informing you of any disruption or important changes affecting your travel arrangements.
- Providing customer support and responding to feedback.
- Preventing and detecting fraudulent or potentially fraudulent transactions.
- Meeting our legal and regulatory obligations.
- Improving our website, services and customer experience.
- Sending you information about our own products, services or offers where you have agreed to receive marketing communications.
We will only use your personal data for purposes that are appropriate and permitted under applicable data protection law, and will not use it for incompatible purposes without an appropriate lawful basis.
Our Lawful Basis for Using Your Data
NovaFly Travels will only collect and use your personal data where we have a lawful basis to do so under applicable data protection law. Depending on the circumstances and the purpose for which your information is being used, we may rely on:
- Contract — where processing is necessary to provide a travel service you have requested, manage your booking, or take steps at your request before entering into an agreement.
- Legal obligation — where we are required to process or retain information in order to comply with a legal or regulatory requirement.
- Legitimate interests — where processing is necessary for our legitimate business interests, such as responding to enquiries, operating and improving our services, maintaining website security or preventing fraud, provided that those interests do not override your rights and freedoms.
- Consent — where we ask you for consent to use your personal data for a particular purpose, including certain marketing activities or non-essential cookies where consent is required.
Where we rely on consent, you have the right to withdraw your consent at any time. Withdrawing consent does not affect the lawfulness of processing carried out before consent was withdrawn.
The appropriate lawful basis depends on the specific purpose for which personal information is processed. The ICO requires organisations to identify and document the lawful basis applicable to their processing activities.
Who Do We Share Your Data With?
NovaFly Travels does not sell your personal information, and we do not provide your personal information to third-party marketing companies for their own marketing purposes.
However, we may need to share relevant personal information with third parties where this is necessary to respond to your enquiry, arrange your travel, provide a requested service, prevent fraud, or comply with a legal obligation. Depending on the service you request, these parties may include:
- Airlines and other travel suppliers.
- Hotels and accommodation providers.
- Travel consolidators and booking suppliers.
- Payment providers where payment processing is required.
- Fraud-prevention providers where necessary.
- Technology and service providers that help us operate our website or provide our services.
- Government authorities, regulators or other organisations where we are legally required to do so.
We will only share information where there is an appropriate lawful basis for doing so and where the sharing is necessary for the relevant purpose. The ICO requires organisations to identify a lawful basis before sharing personal data.
International Transfers
Because travel arrangements may involve airlines, hotels and other travel suppliers located outside the United Kingdom, your personal information may, where necessary, need to be provided to organisations or service providers located outside the UK.
Where personal data is transferred outside the UK, NovaFly Travels will take appropriate steps to ensure that the transfer is handled in accordance with applicable data protection law and that appropriate safeguards are used where required.
How Do We Store and Protect Your Data?
NovaFly Travels takes reasonable steps to protect your personal data against unauthorised access, loss, misuse, alteration or disclosure. We securely store your data at a data processing centre and use appropriate technical and organisational measures to protect the information we hold.
However, no method of transmitting or storing information can be guaranteed to be completely secure. We will continue to review and improve our security measures as appropriate.
How Long Do We Keep Your Data?
NovaFly Travels will generally retain your personal data for 7 years, subject to applicable legal, regulatory, accounting and business requirements.
We may retain information for longer where this is necessary to comply with a legal obligation, resolve a dispute, establish or defend legal claims, or where otherwise permitted or required by law. When personal data is no longer required, we will take appropriate steps to securely delete or anonymise it.
Marketing
NovaFly Travels may send you information about our own products, services or offers where you have agreed to receive marketing communications. We do not sell your personal information or provide it to third-party marketing companies for their own marketing purposes.
If you have agreed to receive marketing communications, you may withdraw your consent or opt out at any time. You also have the right to object to the use of your personal data for direct marketing purposes.
If you no longer wish to receive marketing communications, please contact us at info@novaflytravels.com.
Opting out of marketing communications will not affect your existing bookings, enquiries or the services you have requested from us.
What Are Your Data Protection Rights?
NovaFly Travels wants to make sure that you are fully aware of your data protection rights. Depending on the circumstances, you may have the following rights:
- The right to access — you have the right to request a copy of the personal data we hold about you. In most cases, we will provide this information free of charge. However, where permitted by applicable data protection law, we may charge a reasonable fee where a request is manifestly unfounded or excessive, or where additional copies of information are requested.
- The right to rectification — you have the right to request that we correct personal information that you believe is inaccurate or incomplete.
- The right to erasure — you may have the right to request that we erase your personal data in certain circumstances.
- The right to restrict processing — you may have the right to request that we restrict the processing of your personal data in certain circumstances.
- The right to data portability — where applicable, you may have the right to request that personal data you have provided to us is transferred to you or another organisation in a commonly used and machine-readable format.
- The right to object — you may have the right to object to certain processing of your personal data, including processing for direct marketing purposes.
The availability of these rights depends on the circumstances and the lawful basis on which we process your personal data.
If you make a request, we will normally respond without undue delay and within one month. Where permitted by applicable law, this period may be extended by up to a further two months where a request is complex or where we receive a number of requests from you.
To exercise any of these rights, please contact us using the details in the How to Contact Us section below.
What Are Cookies?
Cookies are small text files placed on your computer, smartphone or other device that can be used to collect standard internet log information and information about visitor behaviour.
When you visit our website, we may collect certain information automatically through cookies and similar technologies. Cookies can help our website function correctly, remember preferences and help us understand how visitors use our website.
How Do We Use Cookies?
NovaFly Travels may use cookies and similar technologies in a number of ways to improve your experience on our website, including:
- Supporting the basic functionality of our website.
- Remembering previously selected preferences.
- Understanding how visitors use our website.
- Improving website performance and functionality.
- Supporting relevant website features.
Where non-essential cookies or similar technologies are used, we will provide appropriate information and obtain consent where required by applicable law. We do not use cookies for the purpose of selling your personal information to third-party marketing companies.
What Types of Cookies Do We Use?
There are different types of cookies. Depending on the functionality and technologies used on our website, these may include:
- Functionality — NovaFly Travels may use functionality cookies to recognise you and remember preferences you have previously selected, such as language or location. A combination of first-party and third-party cookies may be used where necessary to provide website functionality.
- Analytics and website performance — where applicable, cookies may be used to help us understand how visitors use our website and to improve its performance and functionality.
- Advertising — if advertising or similar technologies are used on our website in the future, these technologies may collect information about your visit, such as pages viewed, links followed and information about your browser or device. Any non-essential advertising cookies or similar tracking technologies will only be used where the appropriate consent or other lawful basis required by applicable law is in place.
NovaFly Travels does not sell your personal information to advertising companies.
How to Manage Cookies
You can control or delete cookies through your browser settings. However, blocking or deleting certain cookies may affect the functionality of our website or prevent some features from working correctly.
Where our website uses non-essential cookies that require consent, we will provide an appropriate mechanism for you to accept, reject or manage those cookies.
Privacy Policies of Other Websites
Our website may contain links to other websites. This Privacy Policy applies only to the NovaFly Travels website and the personal data processed by us.
If you click on a link to another website, you should read that website's own privacy policy. NovaFly Travels is not responsible for the privacy practices, content or security of other websites.
Changes to Our Privacy Policy
NovaFly Travels keeps its Privacy Policy under regular review and may update it from time to time. Any updates will be published on this web page.
We recommend checking this page periodically to make sure that you are aware of any changes.
This Privacy Policy was last updated on 8th January 2024.
How to Contact Us
If you have any questions about this Privacy Policy, the personal data we hold about you, how we use your information, or you would like to exercise any of your data protection rights, please contact us.
- Email: info@novaflytravels.com
- Telephone: 0203 983 6758
- Address: 100 Wanstead Lane, Ilford, England, IG1 3SE
How to Contact the Appropriate Authority
If you have a concern about the way NovaFly Travels handles your personal data and we have not been able to resolve your concern satisfactorily, you have the right to complain to the UK's data protection supervisory authority, the Information Commissioner's Office (ICO).
You can find information about making a complaint to the ICO at ico.org.uk/make-a-complaint.